Digital Transformation in the Cognitive Era

Bob Lord, IBM’s first Chief Digital Officer, took the stage at Advertising Week New York to discuss how digital transformation is enabling businesses to excel in the Cognitive Era. He showed how the power of decision making is shifting within the enterprise, how strategic technology decisions are making businesses more competitive and how IBM is helping clients create their own roadmaps as they navigate digital disruption within their industries. Bob also shared IBM’s success with it’s own internal adoption of cognitive programmatic by applying Watson to campaign execution and their plans for total client experience on leading digital platforms.